Public self-consciousness and group identification on buying preference.
The current literature has established that public self-consciousness, the disposition to think about how the self is perceived by others, is a predictor of buying reference. As compared to low public self-consciousness, high public self-consciousness has been reported to predict a greater preferenc...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44284 |