Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency.
This paper presents the ‘Gad-Savvy’ project, a social health campaign by four undergraduates from the Wee Kim Wee School of Communication and Information. This communication campaign aims to raise awareness on the issue of gadget dependency among Singaporean Youths, aged 17-25 years old. The literat...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44290 |
| _version_ | 1826127528789540864 |
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| author | Giam, Zhen Wei. Goh, Yi Ling. Koh, Ming Xiu. Tan, Christine Pei Ling. |
| author2 | Lee Chun Wah |
| author_facet | Lee Chun Wah Giam, Zhen Wei. Goh, Yi Ling. Koh, Ming Xiu. Tan, Christine Pei Ling. |
| author_sort | Giam, Zhen Wei. |
| collection | NTU |
| description | This paper presents the ‘Gad-Savvy’ project, a social health campaign by four undergraduates from the Wee Kim Wee School of Communication and Information. This communication campaign aims to raise awareness on the issue of gadget dependency among Singaporean Youths, aged 17-25 years old. The literature review explores the rising trend of gadget (or portable electronic device) ownership and usage in the light of technological advancements. The report outlines the communication plans and key strategies used. The effectiveness of the campaign is assessed by process and outcome evaluation, and future recommendations are provided. |
| first_indexed | 2024-10-01T07:10:22Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/44290 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:10:22Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | ntu-10356/442902019-12-10T12:37:19Z Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency. Giam, Zhen Wei. Goh, Yi Ling. Koh, Ming Xiu. Tan, Christine Pei Ling. Lee Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication This paper presents the ‘Gad-Savvy’ project, a social health campaign by four undergraduates from the Wee Kim Wee School of Communication and Information. This communication campaign aims to raise awareness on the issue of gadget dependency among Singaporean Youths, aged 17-25 years old. The literature review explores the rising trend of gadget (or portable electronic device) ownership and usage in the light of technological advancements. The report outlines the communication plans and key strategies used. The effectiveness of the campaign is assessed by process and outcome evaluation, and future recommendations are provided. Bachelor of Communication Studies 2011-06-01T00:45:20Z 2011-06-01T00:45:20Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/44290 en Nanyang Technological University 163 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication Giam, Zhen Wei. Goh, Yi Ling. Koh, Ming Xiu. Tan, Christine Pei Ling. Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency. |
| title | Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency. |
| title_full | Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency. |
| title_fullStr | Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency. |
| title_full_unstemmed | Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency. |
| title_short | Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency. |
| title_sort | project gad savvy a health communications campaign educating tertiary students in singapore about gadget dependency |
| topic | DRNTU::Social sciences::Communication |
| url | http://hdl.handle.net/10356/44290 |
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