Branding for voluntary welfare organisations in Singapore : a case study of Singapore cancer society.
The adaptation of the corporate branding principles from the for-profit sector is seen to be helpful to voluntary welfare organisations (VWO) in distinguishing themselves with competing organisations. With few studies on corporate branding done in Singapore, this paper tests the applicability of Hat...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44414 |