Penny auction game : sunk cost fallacy, loss aversion and bounded rationality.

We have analyzed a new auction format where bid fees are incurred whenever bidders want to participate in auctions. We have collected a total of 464 auctions and captured 8431 bidders throughout a period of three months. Our research has adopted various techniques including regression and graphical...

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Bibliographic Details
Main Authors: Chan, Pheng., Ng, Wei Liang., Wong, Heng Liang.
Other Authors: School of Humanities and Social Sciences
Format: Final Year Project (FYP)
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/44476
Description
Summary:We have analyzed a new auction format where bid fees are incurred whenever bidders want to participate in auctions. We have collected a total of 464 auctions and captured 8431 bidders throughout a period of three months. Our research has adopted various techniques including regression and graphical analyses on evolution of variables of interests.