Penny auction game : sunk cost fallacy, loss aversion and bounded rationality.
We have analyzed a new auction format where bid fees are incurred whenever bidders want to participate in auctions. We have collected a total of 464 auctions and captured 8431 bidders throughout a period of three months. Our research has adopted various techniques including regression and graphical...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44476 |