Go red for women 2011 : awareness campaign to educate Singaporean women on cardiovascular disease being their number one killer.
This paper presents the collaboration between a group of four final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, and the Singapore Heart Foundation. The communications campaign set out to increase the awareness of the issue of cardiova...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44583 |
| _version_ | 1811678690914861056 |
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| author | Khor, Ying Heng. Lee, Rui Qi. Lau, Qian Qi. Yeo, Amos Kaizong. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Khor, Ying Heng. Lee, Rui Qi. Lau, Qian Qi. Yeo, Amos Kaizong. |
| author_sort | Khor, Ying Heng. |
| collection | NTU |
| description | This paper presents the collaboration between a group of four final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, and the Singapore Heart Foundation. The communications campaign set out to increase the awareness of the issue of cardiovascular disease, the number one killer of women in Singapore, among females aged 25 to 45. This paper includes research that shaped the direction of communication messaging, detailed strategies and mechanics, and a detailed evaluation of the team's efforts. |
| first_indexed | 2024-10-01T02:57:17Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/44583 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:57:17Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | ntu-10356/445832019-12-10T11:48:18Z Go red for women 2011 : awareness campaign to educate Singaporean women on cardiovascular disease being their number one killer. Khor, Ying Heng. Lee, Rui Qi. Lau, Qian Qi. Yeo, Amos Kaizong. Wee Kim Wee School of Communication and Information Singapore Heart Foundation Tim Clark DRNTU::Social sciences::Communication This paper presents the collaboration between a group of four final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, and the Singapore Heart Foundation. The communications campaign set out to increase the awareness of the issue of cardiovascular disease, the number one killer of women in Singapore, among females aged 25 to 45. This paper includes research that shaped the direction of communication messaging, detailed strategies and mechanics, and a detailed evaluation of the team's efforts. Bachelor of Communication Studies 2011-06-02T07:10:09Z 2011-06-02T07:10:09Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/44583 en Nanyang Technological University 66 p. + 2 appendix. application/msword application/pdf application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication Khor, Ying Heng. Lee, Rui Qi. Lau, Qian Qi. Yeo, Amos Kaizong. Go red for women 2011 : awareness campaign to educate Singaporean women on cardiovascular disease being their number one killer. |
| title | Go red for women 2011 : awareness campaign to educate Singaporean women on cardiovascular disease being their number one killer. |
| title_full | Go red for women 2011 : awareness campaign to educate Singaporean women on cardiovascular disease being their number one killer. |
| title_fullStr | Go red for women 2011 : awareness campaign to educate Singaporean women on cardiovascular disease being their number one killer. |
| title_full_unstemmed | Go red for women 2011 : awareness campaign to educate Singaporean women on cardiovascular disease being their number one killer. |
| title_short | Go red for women 2011 : awareness campaign to educate Singaporean women on cardiovascular disease being their number one killer. |
| title_sort | go red for women 2011 awareness campaign to educate singaporean women on cardiovascular disease being their number one killer |
| topic | DRNTU::Social sciences::Communication |
| url | http://hdl.handle.net/10356/44583 |
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