| Summary: | This paper presents the health communication campaign titled “Get The Right Fit”, a strategic collaboration between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and a leading lingerie company in Singapore, Pierre Cardin Lingerie. The campaign set out to raise awareness on the importance of wearing proper-fitting bras amongst women in Singapore, aged 19 to 25. This report details extensive research on the topic which guided the campaign’s communication objectives, strategies and tactics. It also includes a detailed evaluation of the team’s efforts and the campaign’s effectiveness.
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