The blue right : a public communication campaign to raise awareness of the right to clean water.
This paper presents “The Blue Right” public communication campaign, a collaboration between four final year students from Nanyang Technological University Wee Kim Wee School of Communication, Lien Aid and Nanyang Environment and Water Research Institute (NEWRI). The campaign set out to raise awarene...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44815 |
| _version_ | 1824455866109132800 |
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| author | Ng, Cheryl Hui Hui. Seah, Eileen Liling. Yeo, Joycelyn Jing Ci. Yu, Qinyan. |
| author2 | Lee Chun Wah |
| author_facet | Lee Chun Wah Ng, Cheryl Hui Hui. Seah, Eileen Liling. Yeo, Joycelyn Jing Ci. Yu, Qinyan. |
| author_sort | Ng, Cheryl Hui Hui. |
| collection | NTU |
| description | This paper presents “The Blue Right” public communication campaign, a collaboration between four final year students from Nanyang Technological University Wee Kim Wee School of Communication, Lien Aid and Nanyang Environment and Water Research Institute (NEWRI). The campaign set out to raise awareness of water issues in Asia’s developing communities among undergraduates from the three public universities in Singapore: NTU, NUS and SMU. This paper includes conclusive research that shaped our key campaign strategies, communication plans and tactics, and presents an extensive evaluation of our campaign’s performance. |
| first_indexed | 2025-02-19T03:45:00Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/44815 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:45:00Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | ntu-10356/448152019-12-10T14:06:23Z The blue right : a public communication campaign to raise awareness of the right to clean water. Ng, Cheryl Hui Hui. Seah, Eileen Liling. Yeo, Joycelyn Jing Ci. Yu, Qinyan. Lee Chun Wah Wee Kim Wee School of Communication and Information Lien Aid Nanyang Environment and Water Research Institute DRNTU::Social sciences::Communication This paper presents “The Blue Right” public communication campaign, a collaboration between four final year students from Nanyang Technological University Wee Kim Wee School of Communication, Lien Aid and Nanyang Environment and Water Research Institute (NEWRI). The campaign set out to raise awareness of water issues in Asia’s developing communities among undergraduates from the three public universities in Singapore: NTU, NUS and SMU. This paper includes conclusive research that shaped our key campaign strategies, communication plans and tactics, and presents an extensive evaluation of our campaign’s performance. Bachelor of Communication Studies 2011-06-06T02:47:27Z 2011-06-06T02:47:27Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/44815 en Nanyang Technological University 61 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication Ng, Cheryl Hui Hui. Seah, Eileen Liling. Yeo, Joycelyn Jing Ci. Yu, Qinyan. The blue right : a public communication campaign to raise awareness of the right to clean water. |
| title | The blue right : a public communication campaign to raise awareness of the right to clean water. |
| title_full | The blue right : a public communication campaign to raise awareness of the right to clean water. |
| title_fullStr | The blue right : a public communication campaign to raise awareness of the right to clean water. |
| title_full_unstemmed | The blue right : a public communication campaign to raise awareness of the right to clean water. |
| title_short | The blue right : a public communication campaign to raise awareness of the right to clean water. |
| title_sort | blue right a public communication campaign to raise awareness of the right to clean water |
| topic | DRNTU::Social sciences::Communication |
| url | http://hdl.handle.net/10356/44815 |
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