The "Put Your Heel Down" campaign.
This paper presents the “Put Your Heel Down” campaign, a youth-led initiative by three final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. The public communication campaign aims to promote awareness of sexually transmitted infections (...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44980 |
| _version_ | 1826116367839920128 |
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| author | Ng, Melissa Yun Suan. Paul, Vanessa Frances. Wong, Jacqueline Syn Li. |
| author2 | Lee Chun Wah |
| author_facet | Lee Chun Wah Ng, Melissa Yun Suan. Paul, Vanessa Frances. Wong, Jacqueline Syn Li. |
| author_sort | Ng, Melissa Yun Suan. |
| collection | NTU |
| description | This paper presents the “Put Your Heel Down” campaign, a youth-led initiative by three final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. The public communication campaign aims to promote awareness of sexually transmitted infections (STIs) among female youths aged 18 to 25. It also looks to empower these females to make the right sexual health decisions, through a series of fun and educational activities. The key strategies that were put in place are documented in this comprehensive report. These measures helped to create a successful campaign which was able to effectively meet its various objectives. This paper provides conclusive research that helped to mould the direction of the communication plans, strategies, execution, as well as an evaluation of the campaign. The sustainability of the campaign will be highlighted, and the report will be concluded with recommendations on how the campaign can be further developed. |
| first_indexed | 2024-10-01T04:10:33Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/44980 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:10:33Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | ntu-10356/449802019-12-10T12:51:55Z The "Put Your Heel Down" campaign. Ng, Melissa Yun Suan. Paul, Vanessa Frances. Wong, Jacqueline Syn Li. Lee Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication This paper presents the “Put Your Heel Down” campaign, a youth-led initiative by three final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. The public communication campaign aims to promote awareness of sexually transmitted infections (STIs) among female youths aged 18 to 25. It also looks to empower these females to make the right sexual health decisions, through a series of fun and educational activities. The key strategies that were put in place are documented in this comprehensive report. These measures helped to create a successful campaign which was able to effectively meet its various objectives. This paper provides conclusive research that helped to mould the direction of the communication plans, strategies, execution, as well as an evaluation of the campaign. The sustainability of the campaign will be highlighted, and the report will be concluded with recommendations on how the campaign can be further developed. Bachelor of Communication Studies 2011-06-07T08:40:12Z 2011-06-07T08:40:12Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/44980 en Nanyang Technological University 140 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication Ng, Melissa Yun Suan. Paul, Vanessa Frances. Wong, Jacqueline Syn Li. The "Put Your Heel Down" campaign. |
| title | The "Put Your Heel Down" campaign. |
| title_full | The "Put Your Heel Down" campaign. |
| title_fullStr | The "Put Your Heel Down" campaign. |
| title_full_unstemmed | The "Put Your Heel Down" campaign. |
| title_short | The "Put Your Heel Down" campaign. |
| title_sort | put your heel down campaign |
| topic | DRNTU::Social sciences::Communication |
| url | http://hdl.handle.net/10356/44980 |
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