We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises
Using Integrated Marketing Communication (IMC) theories, this paper seeks to address branding issues faced by a local music establishment, Celine Jessandra School of Performing Arts. Based on research, and the use of brand concepts and methodologies, we seek to identify the challenges our client is...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/45198 |
| _version_ | 1826121530197671936 |
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| author | Cai, Shiwei Chen, Clement Muhammad Iqbal Abdul Aziz Primalani Rikesh Chandru |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Cai, Shiwei Chen, Clement Muhammad Iqbal Abdul Aziz Primalani Rikesh Chandru |
| author_sort | Cai, Shiwei |
| collection | NTU |
| description | Using Integrated Marketing Communication (IMC) theories, this paper seeks to address branding issues faced by a local music establishment, Celine Jessandra School of Performing Arts. Based on research, and the use of brand concepts and methodologies, we seek to identify the challenges our client is facing, culminating in this proposal’s aim to help resolve them.To create a more focused proposal, we segmented the strategies into two
aspects. They are re-branding the school, as well as reaching out to its potential
audience and cultivating greater awareness. The strategies discussed are geared
towards improving brand associations, as well as to help the school achieve specific
predetermined goals; including but not limited to – developing a more vibrant,
personable and credible image brand, as well as making both its external (mainly) and
internal communications more efficient. |
| first_indexed | 2024-10-01T05:33:44Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/45198 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:33:44Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | ntu-10356/451982019-12-10T12:22:41Z We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises Cai, Shiwei Chen, Clement Muhammad Iqbal Abdul Aziz Primalani Rikesh Chandru Wee Kim Wee School of Communication and Information Fernando De La Cruz Paragas DRNTU::Social sciences::Communication Using Integrated Marketing Communication (IMC) theories, this paper seeks to address branding issues faced by a local music establishment, Celine Jessandra School of Performing Arts. Based on research, and the use of brand concepts and methodologies, we seek to identify the challenges our client is facing, culminating in this proposal’s aim to help resolve them.To create a more focused proposal, we segmented the strategies into two aspects. They are re-branding the school, as well as reaching out to its potential audience and cultivating greater awareness. The strategies discussed are geared towards improving brand associations, as well as to help the school achieve specific predetermined goals; including but not limited to – developing a more vibrant, personable and credible image brand, as well as making both its external (mainly) and internal communications more efficient. Bachelor of Communication Studies 2011-06-10T00:49:21Z 2011-06-10T00:49:21Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/45198 en Nanyang Technological University 58 p. + 1 appendix. application/pdf application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication Cai, Shiwei Chen, Clement Muhammad Iqbal Abdul Aziz Primalani Rikesh Chandru We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises |
| title | We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises |
| title_full | We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises |
| title_fullStr | We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises |
| title_full_unstemmed | We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises |
| title_short | We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises |
| title_sort | we sing we dance we love celine jessandra school of performing arts developing an integrated marketing communications campaign applicable to small enterprises |
| topic | DRNTU::Social sciences::Communication |
| url | http://hdl.handle.net/10356/45198 |
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