We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises

We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises

Using Integrated Marketing Communication (IMC) theories, this paper seeks to address branding issues faced by a local music establishment, Celine Jessandra School of Performing Arts. Based on research, and the use of brand concepts and methodologies, we seek to identify the challenges our client is...

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Bibliographic Details
Main Authors: Cai, Shiwei, Chen, Clement, Muhammad Iqbal Abdul Aziz, Primalani Rikesh Chandru
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project (FYP)
Language:English
Published: 2011
Subjects:
DRNTU::Social sciences::Communication
Online Access:http://hdl.handle.net/10356/45198

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