Style recurrence for corporate identity using case-base reasoning
As the product families of companies carry the corporate identities of the company to the consumers, it is of key importance to each corporation to establish a distinct corporate image to communicate corporate strategy to both internal and external audiences. A large portion of the research in co...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2011
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| Online Access: | http://hdl.handle.net/10356/45438 |