Service quality antecedents and their relationship with repurchase intention in the Singapore low-cost carrier market.
A quantitative methodology was employed in presenting LCC consumers with an extensive 38-question questionnaire, the results of which uncovered the relationship between such antecedents as the quality of in-flight meals, quality of cabin crew’s service standard, flight punctuality, service recovery...
Main Authors: | Goh, Dian Yang., Chen, Zhenxiong., Chang, Calvin Jin Wei. |
---|---|
Other Authors: | Yong Oi Hing Audrey |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2011
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/46353 |
Similar Items
-
Kiasuism in Singapore and its impact on repurchase intention
by: Cher, Hui Qian, et al.
Published: (2010) -
Modeling customers' intentions to repurchase online.
by: Li, Shenyu.
Published: (2008) -
Antecedents of consumers' usage intentions of self-service technologies.
by: Lim, Ee May., et al.
Published: (2010) -
Exploratory study on the retail and marketing environment in Singapore.
by: Foo, Joyce Yin Yin., et al.
Published: (2008) -
Understanding customer loyalty and its antecedents : an analysis from the mobile phone market
by: Lai, Shui Fa, et al.
Published: (2008)