Marketing in South Korea hospitality and tourism competition and customer intelligence
103 p.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/47330 |
| _version_ | 1826118727925497856 |
|---|---|
| author | Li, Wenhao Loh, Chee Kai Feliu, Oscar Tulsiani Sunil |
| author2 | Olexander Chernyshenko |
| author_facet | Olexander Chernyshenko Li, Wenhao Loh, Chee Kai Feliu, Oscar Tulsiani Sunil |
| author_sort | Li, Wenhao |
| collection | NTU |
| description | 103 p. |
| first_indexed | 2024-10-01T04:48:13Z |
| format | Thesis |
| id | ntu-10356/47330 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:48:13Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | ntu-10356/473302024-01-12T10:17:20Z Marketing in South Korea hospitality and tourism competition and customer intelligence Li, Wenhao Loh, Chee Kai Feliu, Oscar Tulsiani Sunil Olexander Chernyshenko Nanyang Business School DRNTU::Business::Marketing 103 p. The high quality standards and the excellence in the service are key competitive factors in the 5 stars Hotel Industry. Therefore, research the marketing and competitive strategies, and particularly the customer intelligence of the top 5 star hotels we visited in Seoul helped our team to understand how these companies achieve those high standards and excellence. Master of Business Administration 2011-12-27T07:06:29Z 2011-12-27T07:06:29Z 2010 2010 Thesis http://hdl.handle.net/10356/47330 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Li, Wenhao Loh, Chee Kai Feliu, Oscar Tulsiani Sunil Marketing in South Korea hospitality and tourism competition and customer intelligence |
| title | Marketing in South Korea hospitality and tourism competition and customer intelligence |
| title_full | Marketing in South Korea hospitality and tourism competition and customer intelligence |
| title_fullStr | Marketing in South Korea hospitality and tourism competition and customer intelligence |
| title_full_unstemmed | Marketing in South Korea hospitality and tourism competition and customer intelligence |
| title_short | Marketing in South Korea hospitality and tourism competition and customer intelligence |
| title_sort | marketing in south korea hospitality and tourism competition and customer intelligence |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/47330 |
| work_keys_str_mv | AT liwenhao marketinginsouthkoreahospitalityandtourismcompetitionandcustomerintelligence AT lohcheekai marketinginsouthkoreahospitalityandtourismcompetitionandcustomerintelligence AT feliuoscar marketinginsouthkoreahospitalityandtourismcompetitionandcustomerintelligence AT tulsianisunil marketinginsouthkoreahospitalityandtourismcompetitionandcustomerintelligence |