Destination image : a study of Korean drama's influence on generation Y in Singapore

Destination image : a study of Korean drama's influence on generation Y in Singapore

This study aims to explore the impact of Korean dramas on perceptions of South Korea as a vacation destination. The study has three specific objectives. The first is to identify destination attributes important to local viewers. The second is to find out how Korean dramas impact viewers’ perception...

Full description

Bibliographic Details
Main Authors: Tan, Sze Jie, Poh, Ee Leng, Chai, Ivy Jia Xing
Other Authors: Joan C Henderson
Format: Final Year Project (FYP)
Language:English
Published: 2012
Subjects:
DRNTU::Business::Marketing
DRNTU::Social sciences::Recreation
Online Access:http://hdl.handle.net/10356/48137

Similar Items

Similar Items