A study on the influence of corporate social responsibility on brand equity among Singaporeans.
With the rising trend of Corporate Social Responsibility (CSR) globally, it is important for companies to understand the effects that CSR policies can have on their brand equity. The extant research has studied the relationship between CSR and brand equity among western consumers to some extent but...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48312 |