Effect of sales restrictions on impulse buying : a study of local blogshops
This paper explores the effect of sales restrictions on impulse buying behaviour in the context of Singaporean blogshops, a local phenomenon taking root in the new millennium. It seeks to ascertain new insights stemming from past related research, and further explore the area of study that surrounds...
Main Authors: | Deng, Yiling, Kusumo, Michell, Tan, Wen Qi |
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Other Authors: | Ng Sok Ling, Sharon |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/48318 |
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