Effect of sales restrictions on impulse buying : a study of local blogshops

This paper explores the effect of sales restrictions on impulse buying behaviour in the context of Singaporean blogshops, a local phenomenon taking root in the new millennium. It seeks to ascertain new insights stemming from past related research, and further explore the area of study that surrounds...

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Bibliographic Details
Main Authors: Deng, Yiling, Kusumo, Michell, Tan, Wen Qi
Other Authors: Ng Sok Ling, Sharon
Format: Final Year Project (FYP)
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48318

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