A case study of factors affecting MICE event attendees’ intention to visit : Resorts World Sentosa.
With an influx of business travellers in recent years, there has been an increasing focus on the Meetings, Incentives, Conventions, Exhibitions (MICE) sector in Singapore. As one of the premier MICE venues within the country, Resorts World Sentosa (RWS) aims to have a more in-depth understanding of...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48319 |