Social capital and humanitarian consumption : thou shalt giveth to receiveth!
The phenomena of humanitarian consumption - consuming goods and services that contribute to a humanitarian cause - has been gaining momentum with organizations and commercial businesses, leveraging on humanism to attain their desired objectives. Why then do people engage in humanitarian consumption...
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| Materialtyp: | Final Year Project (FYP) |
| Språk: | English |
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2012
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| Länkar: | http://hdl.handle.net/10356/48338 |
| _version_ | 1826110860964134912 |
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| author | Nurul Fitrah Abd Rashid. |
| author2 | Sulfikar Amir |
| author_facet | Sulfikar Amir Nurul Fitrah Abd Rashid. |
| author_sort | Nurul Fitrah Abd Rashid. |
| collection | NTU |
| description | The phenomena of humanitarian consumption - consuming goods and services that contribute to a humanitarian cause - has been gaining momentum with organizations and commercial businesses, leveraging on humanism to attain their desired objectives. Why then do people engage in humanitarian consumption instead of directly donating to the cause? Here, we look towards understanding the vital role social capital plays in moulding individuals’ decisions to undertake humanitarian consumption. How is humanitarian consumption influenced by the individuals and organizations endorsing it? What resources are embedded within individuals’ social networks enabling them to carry out humanitarian consumption? What returns from social capital do consumers yield through their acts of humanitarian consumption? Through this research paper, I argue that social capital building contributes to humanitarian consumption by deepening social networks through generation of trust, identification with the cause, pressure to perform a display of humanism and to yield returns for the individual leading to eventually engage in humanitarian consumption. |
| first_indexed | 2024-10-01T02:41:05Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/48338 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:41:05Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | ntu-10356/483382019-12-10T12:52:37Z Social capital and humanitarian consumption : thou shalt giveth to receiveth! Nurul Fitrah Abd Rashid. Sulfikar Amir School of Humanities and Social Sciences DRNTU::Social sciences::Sociology DRNTU::Business::Marketing::Consumer behavior The phenomena of humanitarian consumption - consuming goods and services that contribute to a humanitarian cause - has been gaining momentum with organizations and commercial businesses, leveraging on humanism to attain their desired objectives. Why then do people engage in humanitarian consumption instead of directly donating to the cause? Here, we look towards understanding the vital role social capital plays in moulding individuals’ decisions to undertake humanitarian consumption. How is humanitarian consumption influenced by the individuals and organizations endorsing it? What resources are embedded within individuals’ social networks enabling them to carry out humanitarian consumption? What returns from social capital do consumers yield through their acts of humanitarian consumption? Through this research paper, I argue that social capital building contributes to humanitarian consumption by deepening social networks through generation of trust, identification with the cause, pressure to perform a display of humanism and to yield returns for the individual leading to eventually engage in humanitarian consumption. Bachelor of Arts 2012-04-05T03:28:17Z 2012-04-05T03:28:17Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48338 en Nanyang Technological University 37 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Sociology DRNTU::Business::Marketing::Consumer behavior Nurul Fitrah Abd Rashid. Social capital and humanitarian consumption : thou shalt giveth to receiveth! |
| title | Social capital and humanitarian consumption : thou shalt giveth to receiveth! |
| title_full | Social capital and humanitarian consumption : thou shalt giveth to receiveth! |
| title_fullStr | Social capital and humanitarian consumption : thou shalt giveth to receiveth! |
| title_full_unstemmed | Social capital and humanitarian consumption : thou shalt giveth to receiveth! |
| title_short | Social capital and humanitarian consumption : thou shalt giveth to receiveth! |
| title_sort | social capital and humanitarian consumption thou shalt giveth to receiveth |
| topic | DRNTU::Social sciences::Sociology DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/48338 |
| work_keys_str_mv | AT nurulfitrahabdrashid socialcapitalandhumanitarianconsumptionthoushaltgivethtoreceiveth |