Risk perception and attitude of Singaporeans : online shopping in Singapore

There has been an increase in the number of online purchases made by Singaporeans as compared to the past decade despite the increasing number of various risks involved. This paper aims to find the perceived risks and risk attitudes of Singaporeans by looking into their attitudes and behaviors towar...

Full description

Bibliographic Details
Main Authors: Er, Mildred Mei Le, Wan, Shu Ting, Wong, Tai Yee
Other Authors: Nguyen Duc Quang
Format: Final Year Project (FYP)
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48891