The Asian stereotype - do we buy it?
Asia has often been regarded as a whole despite the diversity of cultures it encompasses. For instance, while Western advertisers attempt to cater to the rapidly growing Asian market by casting Asian models to represent their brands in Asian countries, it has been noted that these Asian models chose...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48953 |