Is saying sorry good enough? Examining the typologies of apology in organisational response during health crises

When facing crises, organisations are increasingly faced with the prospect of apologizing to their stakeholders to maintain a good image and diffuse the anger and hostility directed at them (Hearit, 1994). While research has found that apology is the most effective crisis strategy (Kim, Avergy, &...

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Bibliographic Details
Main Authors:	Loh, Jun Qi, Peh, Marilyn Hui-Ying, Zelani, Nur Hanisah, Rodriguez, Sarah Ann
Other Authors:	Augustine Pang
Format:	Final Year Project (FYP)
Language:	English
Published:	2012
Subjects:	DRNTU::Social sciences::Communication::Organizational communication
Online Access:	http://hdl.handle.net/10356/48976

Is saying sorry good enough? : examining the typologies of apology in organisational response during health crises by Loh, Jun Qi., Peh, Marilyn Hui Ying., Nur Hanisah Zelani., Rodriguez, Sarah Ann.

Published 2013

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Final Year Project (FYP)

Is saying sorry good enough? Examining the typologies of apology in organisational response during health crises

Is saying sorry good enough? : examining the typologies of apology in organisational response during health crises by Loh, Jun Qi., Peh, Marilyn Hui Ying., Nur Hanisah Zelani., Rodriguez, Sarah Ann.

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