Operation C.Z.A.R: corporate zombie active resistance — an alternate reality game campaign on undergraduate transition from school to work.

Operation C.Z.A.R: corporate zombie active resistance — an alternate reality game campaign on undergraduate transition from school to work.

“Operation C.Z.A.R”, short for Corporate Zombie Active Resistance, is a strategic communications campaign designed as a five-week Alternate Reality Game (ARG) undertaken by four final-year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University. The first...

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Bibliographic Details
Main Authors: Poh, Wee Koon., Ooi, Eldon Zhi Yi., Sim, Walter Mao Xian., Tay, Hendric Poh Teck.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project (FYP)
Language:English
Published: 2012
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/49029

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