Mobile data analytics
With the increased usage of smartphones in the world, companies are making use of this important media to relate with the consumers. This can be shown by the rising development of mobile applications, mobile access to the internet and social medias. Along with engaging mobile features and functions...
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| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Online Access: | http://hdl.handle.net/10356/49836 |
| _version_ | 1824455082397138944 |
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| author | Lim, Bi Deng. |
| author2 | Chan Chee Keong |
| author_facet | Chan Chee Keong Lim, Bi Deng. |
| author_sort | Lim, Bi Deng. |
| collection | NTU |
| description | With the increased usage of smartphones in the world, companies are making use of this important media to relate with the consumers. This can be shown by the rising development of mobile applications, mobile access to the internet and social medias. Along with engaging mobile features and functions for consumers, the companies are targeting mobile commerce to extract transaction data for analysis. It will be beneficial to them when they will be able to predict the consumers' behaviors.
This project aims to use the functions of the smartphone to enhance the experience of the users such as geolocation services. The user will be able to receive advertisements of the participating stalls when near a shopping mall. The retrieval of the advertisements will be done by the semantic ontology and hence it will find the relevant match to outputs. |
| first_indexed | 2025-02-19T03:32:33Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/49836 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:32:33Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | ntu-10356/498362023-07-07T15:50:41Z Mobile data analytics Lim, Bi Deng. Chan Chee Keong School of Electrical and Electronic Engineering A*STAR Institute for Infocomm Research DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems With the increased usage of smartphones in the world, companies are making use of this important media to relate with the consumers. This can be shown by the rising development of mobile applications, mobile access to the internet and social medias. Along with engaging mobile features and functions for consumers, the companies are targeting mobile commerce to extract transaction data for analysis. It will be beneficial to them when they will be able to predict the consumers' behaviors. This project aims to use the functions of the smartphone to enhance the experience of the users such as geolocation services. The user will be able to receive advertisements of the participating stalls when near a shopping mall. The retrieval of the advertisements will be done by the semantic ontology and hence it will find the relevant match to outputs. Bachelor of Engineering 2012-05-25T01:28:20Z 2012-05-25T01:28:20Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/49836 en Nanyang Technological University 59 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems Lim, Bi Deng. Mobile data analytics |
| title | Mobile data analytics |
| title_full | Mobile data analytics |
| title_fullStr | Mobile data analytics |
| title_full_unstemmed | Mobile data analytics |
| title_short | Mobile data analytics |
| title_sort | mobile data analytics |
| topic | DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems |
| url | http://hdl.handle.net/10356/49836 |
| work_keys_str_mv | AT limbideng mobiledataanalytics |