| Summary: | This report is a written presentation of the project “At First Sight”, a youth-oriented contact lens care campaign initiated by a team of three final year students from Wee Kim Wee School of Communication and Information, NTU. This health care campaign aims to address the increasingly prevalent contact lenses amongst youths today, and the risks that associate with contact lens misuse. The objective of the campaign is to raise awareness of the
importance of contact lens care amongst local university youths aged 18 - 25 years old. The report will include a literature review and an outline of the key campaign strategies and execution process, followed by an assessment of the campaign’s effectiveness, its limitations, as well as potential for future growth.
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