Project at first sight : a youth-oriented campaign advocating for proper contact lens care
This report is a written presentation of the project “At First Sight”, a youth-oriented contact lens care campaign initiated by a team of three final year students from Wee Kim Wee School of Communication and Information, NTU. This health care campaign aims to address the increasingly prevalent cont...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/49852 |
| _version_ | 1811696263726366720 |
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| author | Sim, Yi Wen Zheng, Kiki Tianqi Tay, Karyn Kai Wei |
| author2 | Lee Chun Wah |
| author_facet | Lee Chun Wah Sim, Yi Wen Zheng, Kiki Tianqi Tay, Karyn Kai Wei |
| author_sort | Sim, Yi Wen |
| collection | NTU |
| description | This report is a written presentation of the project “At First Sight”, a youth-oriented contact lens care campaign initiated by a team of three final year students from Wee Kim Wee School of Communication and Information, NTU. This health care campaign aims to address the increasingly prevalent contact lenses amongst youths today, and the risks that associate with contact lens misuse. The objective of the campaign is to raise awareness of the
importance of contact lens care amongst local university youths aged 18 - 25 years old. The report will include a literature review and an outline of the key campaign strategies and execution process, followed by an assessment of the campaign’s effectiveness, its limitations, as well as potential for future growth. |
| first_indexed | 2024-10-01T07:36:35Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/49852 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:36:35Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | ntu-10356/498522020-07-13T05:31:33Z Project at first sight : a youth-oriented campaign advocating for proper contact lens care Sim, Yi Wen Zheng, Kiki Tianqi Tay, Karyn Kai Wei Lee Chun Wah Wee Kim Wee School of Communication and Information Singapore National Eye Centre National Youth Council DRNTU::Social sciences::Communication This report is a written presentation of the project “At First Sight”, a youth-oriented contact lens care campaign initiated by a team of three final year students from Wee Kim Wee School of Communication and Information, NTU. This health care campaign aims to address the increasingly prevalent contact lenses amongst youths today, and the risks that associate with contact lens misuse. The objective of the campaign is to raise awareness of the importance of contact lens care amongst local university youths aged 18 - 25 years old. The report will include a literature review and an outline of the key campaign strategies and execution process, followed by an assessment of the campaign’s effectiveness, its limitations, as well as potential for future growth. Bachelor of Communication Studies 2012-05-25T02:22:31Z 2012-05-25T02:22:31Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/49852 en Nanyang Technological University 299 p. application/pdf application/octet-stream text/html text/html text/html text/html text/html text/html text/html text/html |
| spellingShingle | DRNTU::Social sciences::Communication Sim, Yi Wen Zheng, Kiki Tianqi Tay, Karyn Kai Wei Project at first sight : a youth-oriented campaign advocating for proper contact lens care |
| title | Project at first sight : a youth-oriented campaign advocating for proper contact lens care |
| title_full | Project at first sight : a youth-oriented campaign advocating for proper contact lens care |
| title_fullStr | Project at first sight : a youth-oriented campaign advocating for proper contact lens care |
| title_full_unstemmed | Project at first sight : a youth-oriented campaign advocating for proper contact lens care |
| title_short | Project at first sight : a youth-oriented campaign advocating for proper contact lens care |
| title_sort | project at first sight a youth oriented campaign advocating for proper contact lens care |
| topic | DRNTU::Social sciences::Communication |
| url | http://hdl.handle.net/10356/49852 |
| work_keys_str_mv | AT simyiwen projectatfirstsightayouthorientedcampaignadvocatingforpropercontactlenscare AT zhengkikitianqi projectatfirstsightayouthorientedcampaignadvocatingforpropercontactlenscare AT taykarynkaiwei projectatfirstsightayouthorientedcampaignadvocatingforpropercontactlenscare |