A study to evaluate the design of Singapore blogshops
This study explores the relationship between the design and usability of Singapore Blogshops and the effects it has on the customers’ intent to stay and browse and intent to purchase. Five Blogshops with varying design elements were chosen for this study. Firstly, an initial survey was carried out...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/50310 |
| _version_ | 1826124359246282752 |
|---|---|
| author | Chan, Sarah Wei Qi. |
| author2 | Martin Erik Gustav Helander |
| author_facet | Martin Erik Gustav Helander Chan, Sarah Wei Qi. |
| author_sort | Chan, Sarah Wei Qi. |
| collection | NTU |
| description | This study explores the relationship between the design and usability of Singapore Blogshops and the effects it has on the customers’ intent to stay and browse and intent to purchase. Five Blogshops with varying design elements were chosen for this study. Firstly, an initial survey was carried out to obtain some background information about the participants and their existing wants and needs. Next, a usability test was carried out to collect more in-depth data. Information was collected through an evaluation form and through performing the retrospective think-aloud protocol. It was found that the design and aesthetic appeal of the Blogshop is positively correlated to the intent to stay and browse while usability and ease of ordering is positively correlated to the intent to purchase. However, different customers have different personal preferences and tastes, thus, the exact extent to how much each category affects the customers’ intent for both cannot be found easily. Future research into Blogshops can include investigations into the extent that design elements and usability elements affect the customer. With new and updated Blogshop technologies such as LJ Checkout as well as web technologies such as virtual dressing rooms, there will be even more areas for future research into the ergonomics of Blogshop design. |
| first_indexed | 2024-10-01T06:19:21Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/50310 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:19:21Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | ntu-10356/503102023-03-04T18:53:45Z A study to evaluate the design of Singapore blogshops Chan, Sarah Wei Qi. Martin Erik Gustav Helander School of Mechanical and Aerospace Engineering DRNTU::Engineering::Industrial engineering::Human factors engineering This study explores the relationship between the design and usability of Singapore Blogshops and the effects it has on the customers’ intent to stay and browse and intent to purchase. Five Blogshops with varying design elements were chosen for this study. Firstly, an initial survey was carried out to obtain some background information about the participants and their existing wants and needs. Next, a usability test was carried out to collect more in-depth data. Information was collected through an evaluation form and through performing the retrospective think-aloud protocol. It was found that the design and aesthetic appeal of the Blogshop is positively correlated to the intent to stay and browse while usability and ease of ordering is positively correlated to the intent to purchase. However, different customers have different personal preferences and tastes, thus, the exact extent to how much each category affects the customers’ intent for both cannot be found easily. Future research into Blogshops can include investigations into the extent that design elements and usability elements affect the customer. With new and updated Blogshop technologies such as LJ Checkout as well as web technologies such as virtual dressing rooms, there will be even more areas for future research into the ergonomics of Blogshop design. Bachelor of Engineering (Mechanical Engineering) 2012-05-31T08:20:02Z 2012-05-31T08:20:02Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/50310 en Nanyang Technological University 81 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Industrial engineering::Human factors engineering Chan, Sarah Wei Qi. A study to evaluate the design of Singapore blogshops |
| title | A study to evaluate the design of Singapore blogshops |
| title_full | A study to evaluate the design of Singapore blogshops |
| title_fullStr | A study to evaluate the design of Singapore blogshops |
| title_full_unstemmed | A study to evaluate the design of Singapore blogshops |
| title_short | A study to evaluate the design of Singapore blogshops |
| title_sort | study to evaluate the design of singapore blogshops |
| topic | DRNTU::Engineering::Industrial engineering::Human factors engineering |
| url | http://hdl.handle.net/10356/50310 |
| work_keys_str_mv | AT chansarahweiqi astudytoevaluatethedesignofsingaporeblogshops AT chansarahweiqi studytoevaluatethedesignofsingaporeblogshops |