Singapore group buying industry - the multi-homing dilemma : should platforms allow for multi-homing?
Group buying is a global trend that had taken over the e-commerce industry by storm in recent years. With abundance of competition in this two-sided market, consumers often experience facing similar deals being offered on different group buying sites. Such phenomenon, also known as multi-homing, spu...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/50799 |