A study on consumers' motivation to share content online
This paper aims to study the elements of online posts as seen on Social Networking Sites (SNS) and how it affects a viewers’ intention to share the post. The elements of the post evaluated are its Self-affirmative Value, Practical Utility, Emotional Motives, Message Credibility and Source Credibilit...
Main Authors: | Aisyah Bte Mohamed Ibrahim, Wijaya, Dolly, Noor Azian Ziana Abdul Aziz |
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Other Authors: | Nanyang Business School |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/51351 |
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