Influence of restaurant exterior design and service staff ethnicity on perceptions and intentions
This study examined how the exterior design of a restaurant and the ethnicity of the service staff, influences a diner’s perceived authenticity, perceived quality and dining intention. Three cuisines with unique dining environments were reviewed and they are: Japanese, Korean and Indian. An experime...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51390 |