Restaurant daily deals : customers' responses to social couponing in Singapore.
Singaporeans are known to be bargain-loving shopaholics and massive food-lovers. In 2010, a new shopping trend emerged in Singapore that changed the way how Singaporeans could shop and hunt for their next dining location – online deal websites. Despite the popularity of such websites, research on so...
Main Authors: | Lin, Jessica Rouhui., Choo, Alexia En Mei., Tang, Rachel Jiaxin. |
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Other Authors: | Gerard Dionicio Gonzales |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/51398 |
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