Innovating with pay-what-you-want : understanding the effects of duration on price consumers are willing to pay and consumers' fairness perception.
Our study aims to investigate how the duration of Pay-What-You-Want (“PWYW”) can be altered for business owners to fully utilize the benefits of PWYW as a sales promotional tool. In order to analyze the benefits, we look at two different factors: the price consumers are willing to pay and fairness,...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51417 |