Starhub : re-inventing a traditional pay-TV model
The case explores the impact of breakthrough technology advancements and evolving consumer trends on StarHub’s pay-TV business unit. Strong relationships with content owners and well-suited consumer offerings were key to StarHub pay-TV’s success. Yet, a change in the underlying concept of entertainm...
| Main Authors: | , , |
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51426 |
| Summary: | The case explores the impact of breakthrough technology advancements and evolving consumer trends on StarHub’s pay-TV business unit. Strong relationships with content owners and well-suited consumer offerings were key to StarHub pay-TV’s success. Yet, a change in the underlying concept of entertainment has altered the relationships between StarHub and its key stakeholders. The case explores how StarHub can re-align its pay-TV business to tap on new critical success factors in the future. |
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