A study of the role of remixes on viral marketing on YouTube and its implications on businesses and industries
Liken to replicating a viral like process, viral marketing has the ability to spread information (about product or service) very rapidly from person to person. Its’ potency in driving brand awareness within a short period of time, continues to fascinate marketers. The achievements of various viral a...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51449 |