Dynaforce International Pte Ltd : service innovation through public-private partnerships
Jimmie Lee founded Dynaforce International Private Limited in 1989, distributing fitness equipment to the Singapore market. Since then it has grown into a diversified company offering high-end fitness products, gym design services and wellness education. In 2012, Jimmie identified workplace...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51533 |
| _version_ | 1826118809000345600 |
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| author | Lim, June Mo Fang Neo, Velden Jun Xiong Zhang, Wilson Wen Xuan |
| author2 | Arthur Lee Gilbert |
| author_facet | Arthur Lee Gilbert Lim, June Mo Fang Neo, Velden Jun Xiong Zhang, Wilson Wen Xuan |
| author_sort | Lim, June Mo Fang |
| collection | NTU |
| description | Jimmie Lee founded Dynaforce International Private Limited in 1989, distributing fitness equipment to the Singapore market. Since then it has grown into a diversified company offering high-end fitness products, gym design services and wellness education.
In 2012, Jimmie identified workplace health as a growing market. The Government had provided subsidies to encourage companies to participate in workplace health promotion (WHP) programmes. However, take-up rates stayed low despite their efforts.
To effectively market Dynaforce’s WHP services, Jimmie had to understand corporate perceptions of WHP programmes. His goal was to create an attractive package for the end user in the workplace and convince stakeholders of the need for such a programme.
Meanwhile, Jimmie recognized that Dynaforce operated in a dynamic business environment where opportunities revolved around the latest trends. Were there other growth areas that would play to Dynaforce’s strengths as it transitioned into an integrated service provider? |
| first_indexed | 2024-10-01T04:49:33Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/51533 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:49:33Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/515332023-05-19T05:44:57Z Dynaforce International Pte Ltd : service innovation through public-private partnerships Lim, June Mo Fang Neo, Velden Jun Xiong Zhang, Wilson Wen Xuan Arthur Lee Gilbert Nanyang Business School Dynaforce International Pte Ltd DRNTU::Business Jimmie Lee founded Dynaforce International Private Limited in 1989, distributing fitness equipment to the Singapore market. Since then it has grown into a diversified company offering high-end fitness products, gym design services and wellness education. In 2012, Jimmie identified workplace health as a growing market. The Government had provided subsidies to encourage companies to participate in workplace health promotion (WHP) programmes. However, take-up rates stayed low despite their efforts. To effectively market Dynaforce’s WHP services, Jimmie had to understand corporate perceptions of WHP programmes. His goal was to create an attractive package for the end user in the workplace and convince stakeholders of the need for such a programme. Meanwhile, Jimmie recognized that Dynaforce operated in a dynamic business environment where opportunities revolved around the latest trends. Were there other growth areas that would play to Dynaforce’s strengths as it transitioned into an integrated service provider? BUSINESS 2013-04-04T07:42:39Z 2013-04-04T07:42:39Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51533 en Nanyang Technological University 23 p. application/pdf |
| spellingShingle | DRNTU::Business Lim, June Mo Fang Neo, Velden Jun Xiong Zhang, Wilson Wen Xuan Dynaforce International Pte Ltd : service innovation through public-private partnerships |
| title | Dynaforce International Pte Ltd : service innovation through public-private partnerships |
| title_full | Dynaforce International Pte Ltd : service innovation through public-private partnerships |
| title_fullStr | Dynaforce International Pte Ltd : service innovation through public-private partnerships |
| title_full_unstemmed | Dynaforce International Pte Ltd : service innovation through public-private partnerships |
| title_short | Dynaforce International Pte Ltd : service innovation through public-private partnerships |
| title_sort | dynaforce international pte ltd service innovation through public private partnerships |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/51533 |
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