Form & function of luxury mechanical watches : an archival study on the relationship between attributes and price
Luxury timepieces fall into a category of their own where their value is often misunderstood and difficult to quantify. In an attempt to comprehend luxury, studies exploring signalling theory have been conducted over the years. However, the intrinsic value of a luxury mechanical watch in terms of it...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51541 |
| _version_ | 1811690482145689600 |
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| author | Tan, Zhi Qian Raphael, Elijah Lee Goh, Elaine Hui Fang |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Tan, Zhi Qian Raphael, Elijah Lee Goh, Elaine Hui Fang |
| author_sort | Tan, Zhi Qian |
| collection | NTU |
| description | Luxury timepieces fall into a category of their own where their value is often misunderstood and difficult to quantify. In an attempt to comprehend luxury, studies exploring signalling theory have been conducted over the years. However, the intrinsic value of a luxury mechanical watch in terms of its form and function is an underdeveloped area of research that has the potential to reveal many new insights in how luxury can be valued as something tangible.
The scope of this paper is centred around the concepts of form and function. Specifically, form alludes to the aesthetic complexity of a mechanical watch which comprises colour scheme, ornamental patterns, and anatomy. Function, on the other hand, refers to the mechanical attributes in the watch, namely timing, astronomical, and striking complications. Archival research was carried out to determine which factors have the strongest correlation with price as an indicator of value. In order to test our hypotheses, technical data, prices, and visual representations of luxury mechanical watches were collected from online databases and portals. Statistical analysis derived from three computer software was then utilized to conclude the level of correlation.
This study concluded that although both form and function are indicators of price of a luxury mechanical watch, form variables are consistently attributed to higher priced watch models. Despite our findings, limitations such as the decision to discount the power of brand strength and heritage in our analysis do indeed exist and constitute an area for further the research on luxury timepieces. |
| first_indexed | 2024-10-01T06:04:42Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/51541 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:04:42Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/515412023-05-19T06:24:05Z Form & function of luxury mechanical watches : an archival study on the relationship between attributes and price Tan, Zhi Qian Raphael, Elijah Lee Goh, Elaine Hui Fang Nanyang Business School Robert Kreuzbauer DRNTU::Business::Marketing Luxury timepieces fall into a category of their own where their value is often misunderstood and difficult to quantify. In an attempt to comprehend luxury, studies exploring signalling theory have been conducted over the years. However, the intrinsic value of a luxury mechanical watch in terms of its form and function is an underdeveloped area of research that has the potential to reveal many new insights in how luxury can be valued as something tangible. The scope of this paper is centred around the concepts of form and function. Specifically, form alludes to the aesthetic complexity of a mechanical watch which comprises colour scheme, ornamental patterns, and anatomy. Function, on the other hand, refers to the mechanical attributes in the watch, namely timing, astronomical, and striking complications. Archival research was carried out to determine which factors have the strongest correlation with price as an indicator of value. In order to test our hypotheses, technical data, prices, and visual representations of luxury mechanical watches were collected from online databases and portals. Statistical analysis derived from three computer software was then utilized to conclude the level of correlation. This study concluded that although both form and function are indicators of price of a luxury mechanical watch, form variables are consistently attributed to higher priced watch models. Despite our findings, limitations such as the decision to discount the power of brand strength and heritage in our analysis do indeed exist and constitute an area for further the research on luxury timepieces. BUSINESS 2013-04-04T08:27:31Z 2013-04-04T08:27:31Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51541 en Nanyang Technological University 53 p. application/pdf |
| spellingShingle | DRNTU::Business::Marketing Tan, Zhi Qian Raphael, Elijah Lee Goh, Elaine Hui Fang Form & function of luxury mechanical watches : an archival study on the relationship between attributes and price |
| title | Form & function of luxury mechanical watches : an archival study on the relationship between attributes and price |
| title_full | Form & function of luxury mechanical watches : an archival study on the relationship between attributes and price |
| title_fullStr | Form & function of luxury mechanical watches : an archival study on the relationship between attributes and price |
| title_full_unstemmed | Form & function of luxury mechanical watches : an archival study on the relationship between attributes and price |
| title_short | Form & function of luxury mechanical watches : an archival study on the relationship between attributes and price |
| title_sort | form function of luxury mechanical watches an archival study on the relationship between attributes and price |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/51541 |
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