The ‘social’ in online shopping : an exploratory study of Singaporean women and the social effects of shopping on deal websites.
The social effects in relation to online shopping are explored through a sample of 20 Singaporean females who had previously used online shopping websites. Due to the fact that there are countless categories of online shopping websites, for the purpose of this essay, the focus is solely on deal-of-t...
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51642 |
| _version_ | 1811685734465142784 |
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| author | Poh, Aretha. |
| author2 | Sulfikar Amir |
| author_facet | Sulfikar Amir Poh, Aretha. |
| author_sort | Poh, Aretha. |
| collection | NTU |
| description | The social effects in relation to online shopping are explored through a sample of 20 Singaporean females who had previously used online shopping websites. Due to the fact that there are countless categories of online shopping websites, for the purpose of this essay, the focus is solely on deal-of-the-day websites, in particular Groupon and deal.com.sg. The aim of this research study is to examine the social effects that are brought about through the processes of shopping online. The social effects of socially constructed wellness advertisements will cause consumers to experience a state of dissonance and lead to dissatisfaction with their body image. Right from the start, the choices that are made available to consumers on deal websites originate from culturally defined standards and values of society. Bounded by limited preferences, consumers make rational choices and purchase deals that give them the best advantages and serve self-interests. The process of decision-making is accompanied with the help from word-of-mouth recommendations and social media networks. Exchange theory will be used to explain the different extents of social bonds and advantages derived from them. The results of this research study will attempt to bridge the social constraints imposed on Singaporean women and the realities of life, so that consumers can negotiate around the situation. |
| first_indexed | 2024-10-01T04:49:14Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/51642 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:49:14Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/516422019-12-10T14:17:12Z The ‘social’ in online shopping : an exploratory study of Singaporean women and the social effects of shopping on deal websites. Poh, Aretha. Sulfikar Amir School of Humanities and Social Sciences DRNTU::Social sciences The social effects in relation to online shopping are explored through a sample of 20 Singaporean females who had previously used online shopping websites. Due to the fact that there are countless categories of online shopping websites, for the purpose of this essay, the focus is solely on deal-of-the-day websites, in particular Groupon and deal.com.sg. The aim of this research study is to examine the social effects that are brought about through the processes of shopping online. The social effects of socially constructed wellness advertisements will cause consumers to experience a state of dissonance and lead to dissatisfaction with their body image. Right from the start, the choices that are made available to consumers on deal websites originate from culturally defined standards and values of society. Bounded by limited preferences, consumers make rational choices and purchase deals that give them the best advantages and serve self-interests. The process of decision-making is accompanied with the help from word-of-mouth recommendations and social media networks. Exchange theory will be used to explain the different extents of social bonds and advantages derived from them. The results of this research study will attempt to bridge the social constraints imposed on Singaporean women and the realities of life, so that consumers can negotiate around the situation. Bachelor of Arts 2013-04-08T02:47:02Z 2013-04-08T02:47:02Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51642 en Nanyang Technological University 36 p. application/pdf |
| spellingShingle | DRNTU::Social sciences Poh, Aretha. The ‘social’ in online shopping : an exploratory study of Singaporean women and the social effects of shopping on deal websites. |
| title | The ‘social’ in online shopping : an exploratory study of Singaporean women and the social effects of shopping on deal websites. |
| title_full | The ‘social’ in online shopping : an exploratory study of Singaporean women and the social effects of shopping on deal websites. |
| title_fullStr | The ‘social’ in online shopping : an exploratory study of Singaporean women and the social effects of shopping on deal websites. |
| title_full_unstemmed | The ‘social’ in online shopping : an exploratory study of Singaporean women and the social effects of shopping on deal websites. |
| title_short | The ‘social’ in online shopping : an exploratory study of Singaporean women and the social effects of shopping on deal websites. |
| title_sort | social in online shopping an exploratory study of singaporean women and the social effects of shopping on deal websites |
| topic | DRNTU::Social sciences |
| url | http://hdl.handle.net/10356/51642 |
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