Social factors that drives consumption and spending in social games.
Social gaming is taking an increasing market share in the entire gaming market. As the world continues in its technological advancement, more and more platforms are offered to people to consume different forms of content with social games taking up a significant share of their time on these devices....
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2013
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| Online Access: | http://hdl.handle.net/10356/51671 |
| _version_ | 1826114830251065344 |
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| author | Yip, Janice Hui Zhen. |
| author2 | School of Humanities and Social Sciences |
| author_facet | School of Humanities and Social Sciences Yip, Janice Hui Zhen. |
| author_sort | Yip, Janice Hui Zhen. |
| collection | NTU |
| description | Social gaming is taking an increasing market share in the entire gaming market. As the world continues in its technological advancement, more and more platforms are offered to people to consume different forms of content with social games taking up a significant share of their time on these devices. As it is today, the social gaming market, where people have the option of playing for free or paying real money is worth billions of dollars. This paper seeks to understand what social factors in our evolving society drives this growth in consumption for social games and more importantly what motivates people to spend real money on something they can play for free.
Key Words: Social Games, Social Capital, Virtual Goods, Virtual Consumption, Online Gaming Consumption |
| first_indexed | 2024-10-01T03:45:36Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/51671 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:45:36Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/516712019-12-10T13:51:21Z Social factors that drives consumption and spending in social games. Yip, Janice Hui Zhen. School of Humanities and Social Sciences Sam Han DRNTU::Humanities Social gaming is taking an increasing market share in the entire gaming market. As the world continues in its technological advancement, more and more platforms are offered to people to consume different forms of content with social games taking up a significant share of their time on these devices. As it is today, the social gaming market, where people have the option of playing for free or paying real money is worth billions of dollars. This paper seeks to understand what social factors in our evolving society drives this growth in consumption for social games and more importantly what motivates people to spend real money on something they can play for free. Key Words: Social Games, Social Capital, Virtual Goods, Virtual Consumption, Online Gaming Consumption Bachelor of Arts 2013-04-08T04:21:26Z 2013-04-08T04:21:26Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51671 en Nanyang Technological University 27 p. application/pdf |
| spellingShingle | DRNTU::Humanities Yip, Janice Hui Zhen. Social factors that drives consumption and spending in social games. |
| title | Social factors that drives consumption and spending in social games. |
| title_full | Social factors that drives consumption and spending in social games. |
| title_fullStr | Social factors that drives consumption and spending in social games. |
| title_full_unstemmed | Social factors that drives consumption and spending in social games. |
| title_short | Social factors that drives consumption and spending in social games. |
| title_sort | social factors that drives consumption and spending in social games |
| topic | DRNTU::Humanities |
| url | http://hdl.handle.net/10356/51671 |
| work_keys_str_mv | AT yipjanicehuizhen socialfactorsthatdrivesconsumptionandspendinginsocialgames |