The influence of message frame valence on children in Singapore
Children have been a constant target of various Marketers and Advertisers in promoting their products. Therefore, children nowadays have been subjected to numerous forms of advertising messages through the mass media. This situation has prompted educationalists and authorities to question the effect...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51769 |
| _version_ | 1811687354415448064 |
|---|---|
| author | Chan, Aileen Peck Yen Koh, Isaac Wee Min Yan, Lye Fong |
| author2 | Roger Marshall |
| author_facet | Roger Marshall Chan, Aileen Peck Yen Koh, Isaac Wee Min Yan, Lye Fong |
| author_sort | Chan, Aileen Peck Yen |
| collection | NTU |
| description | Children have been a constant target of various Marketers and Advertisers in promoting their products. Therefore, children nowadays have been subjected to numerous forms of advertising messages through the mass media. This situation has prompted educationalists and authorities to question the effects of these influences on children’s impressionable minds. Thus it is the purpose of this study to investigate the effects of different message frame valences on children. |
| first_indexed | 2024-10-01T05:14:59Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/51769 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:14:59Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/517692023-05-19T05:44:59Z The influence of message frame valence on children in Singapore Chan, Aileen Peck Yen Koh, Isaac Wee Min Yan, Lye Fong Roger Marshall Nanyang Business School DRNTU::Business Children have been a constant target of various Marketers and Advertisers in promoting their products. Therefore, children nowadays have been subjected to numerous forms of advertising messages through the mass media. This situation has prompted educationalists and authorities to question the effects of these influences on children’s impressionable minds. Thus it is the purpose of this study to investigate the effects of different message frame valences on children. BUSINESS 2013-04-11T03:14:55Z 2013-04-11T03:14:55Z 1996 1996 Final Year Project (FYP) http://hdl.handle.net/10356/51769 en Nanyang Technological University 157 p. application/pdf |
| spellingShingle | DRNTU::Business Chan, Aileen Peck Yen Koh, Isaac Wee Min Yan, Lye Fong The influence of message frame valence on children in Singapore |
| title | The influence of message frame valence on children in Singapore |
| title_full | The influence of message frame valence on children in Singapore |
| title_fullStr | The influence of message frame valence on children in Singapore |
| title_full_unstemmed | The influence of message frame valence on children in Singapore |
| title_short | The influence of message frame valence on children in Singapore |
| title_sort | influence of message frame valence on children in singapore |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/51769 |
| work_keys_str_mv | AT chanaileenpeckyen theinfluenceofmessageframevalenceonchildreninsingapore AT kohisaacweemin theinfluenceofmessageframevalenceonchildreninsingapore AT yanlyefong theinfluenceofmessageframevalenceonchildreninsingapore AT chanaileenpeckyen influenceofmessageframevalenceonchildreninsingapore AT kohisaacweemin influenceofmessageframevalenceonchildreninsingapore AT yanlyefong influenceofmessageframevalenceonchildreninsingapore |