Awareness of the franchising concept (Awareness and promotion of the franchising concept amongst retailers in HDB estates).
There are two objectives to this report. Firstly, it is to ascertain the level of awareness of the franchising concept amongst small and medium-sized retailers in the HDB estates. Secondly, it is to make recommendations to the Franchise Development Centre (FDC) on how to market the concept based on...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51803 |