Cognitive heuristics "Length is Strength".
As a result of the many regulations pertaining to nutrition labeling, much interest has been sparked off about how this information will benefit consumers. It has also been found out that consumers view the quantity of information provided as a simplifying cue to enable them to make evaluations espe...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51903 |