A study on the profile of deparment store shoppers in Singapore.

The retail scene in Singapore is sluggish since the beginning of 1992. With the intense competition, high business costs, and changing consumers’ shopping habits, many department stores have suffered whopping net losses. Therefore, it is important for the stores’ management to understand the needs o...

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Bibliografiske detaljer
Main Authors: Goh, Fan Ling., Law, Sheryl Ya Chek., Tan, Joan Ze Min.
Andre forfattere: Nanyang Business School
Format: Final Year Project (FYP)
Sprog:English
Udgivet: 2013
Fag:
Online adgang:http://hdl.handle.net/10356/51950