Detecting unfair ratings attacks in online rating systems

E-commerce or Electronic commerce has become part and parcel of everyone’s daily life as it provides people with a platform for buying and selling products or service over the usage of an electronic system such as the Internet. It has become a convenient tool for people to find out information on th...

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Bibliographic Details
Main Author: Ho, Wenxu.
Other Authors: School of Computer Engineering
Format: Final Year Project (FYP)
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51993
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author Ho, Wenxu.
author2 School of Computer Engineering
author_facet School of Computer Engineering
Ho, Wenxu.
author_sort Ho, Wenxu.
collection NTU
description E-commerce or Electronic commerce has become part and parcel of everyone’s daily life as it provides people with a platform for buying and selling products or service over the usage of an electronic system such as the Internet. It has become a convenient tool for people to find out information on the various products or services offered at the comfort of their homes. In order to ensure of getting the “best deals”, most people tend to turn to online rating systems for advices to make informed decisions regarding the purchase of products or services. However, it remains a mystery on how reliable or trustworthy are such rating systems. Often, these rating systems are susceptible to malicious attacks which mislead the consumers. This report aims to evaluate the effectiveness of 2 defence models namely the Bayesian Reputation System (BRS) and the Integrated Clustering Based Approach known as iClub against common sighted attacks such as Constant, Camouflage, Sybil, Whitewashing and various combined attacks over several key performance metrics.
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spelling ntu-10356/519932023-03-03T20:57:32Z Detecting unfair ratings attacks in online rating systems Ho, Wenxu. School of Computer Engineering Zhang Jie DRNTU::Engineering::Computer science and engineering::Computing methodologies::Simulation and modeling E-commerce or Electronic commerce has become part and parcel of everyone’s daily life as it provides people with a platform for buying and selling products or service over the usage of an electronic system such as the Internet. It has become a convenient tool for people to find out information on the various products or services offered at the comfort of their homes. In order to ensure of getting the “best deals”, most people tend to turn to online rating systems for advices to make informed decisions regarding the purchase of products or services. However, it remains a mystery on how reliable or trustworthy are such rating systems. Often, these rating systems are susceptible to malicious attacks which mislead the consumers. This report aims to evaluate the effectiveness of 2 defence models namely the Bayesian Reputation System (BRS) and the Integrated Clustering Based Approach known as iClub against common sighted attacks such as Constant, Camouflage, Sybil, Whitewashing and various combined attacks over several key performance metrics. Bachelor of Engineering (Computer Engineering) 2013-04-19T02:55:51Z 2013-04-19T02:55:51Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51993 en Nanyang Technological University 43 p. application/pdf
spellingShingle DRNTU::Engineering::Computer science and engineering::Computing methodologies::Simulation and modeling
Ho, Wenxu.
Detecting unfair ratings attacks in online rating systems
title Detecting unfair ratings attacks in online rating systems
title_full Detecting unfair ratings attacks in online rating systems
title_fullStr Detecting unfair ratings attacks in online rating systems
title_full_unstemmed Detecting unfair ratings attacks in online rating systems
title_short Detecting unfair ratings attacks in online rating systems
title_sort detecting unfair ratings attacks in online rating systems
topic DRNTU::Engineering::Computer science and engineering::Computing methodologies::Simulation and modeling
url http://hdl.handle.net/10356/51993
work_keys_str_mv AT howenxu detectingunfairratingsattacksinonlineratingsystems