| Summary: | Procrastination is the act or habit of putting off or delaying a task, especially one that
requires immediate attention. And as technology advances, the chances of developing the
habit of procrastination increase as well.
The objective of my project is to create awareness, educate, and to thus discourage
the Strawberry Generation (those born from 1980 till now) from the habit of procrastination;
where my target audience is the Strawberry Generation in Singapore, specifically those born
within 1988 to 1997, currently aged 16 to 25.
Lastly, my design strategies are to develop different procrastination characters by
using the strawberry as the persona relating to real life examples of my target audience and to
therefore allow my target audience to think and reflect on their actions, and to therefore
discourage them from the habit of procrastination.
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