The impact of sunk cost effects on decision making.

Prior research has shown that when making decisions to carry on a project, decision-makers tend to be influenced by their prior investments. Since prior investments are irrelevant to current investment decisions (Horngren, Foster and Data, 1994), this implies that consideration of sunk cost is non-n...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Chia, Choon Beng., Keng, Kok Sing., Lee, Cheow Hon.
Awduron Eraill: Tan Hun Tong
Fformat: Final Year Project (FYP)
Iaith:English
Cyhoeddwyd: 2013
Pynciau:
Mynediad Ar-lein:http://hdl.handle.net/10356/53071