Avast! Southeast Asia market entry plan : expanding the customer base in Asia
This Business Study Mission (BSM) report aims to provide value-add recommendations to avast!, a Czech company, that intends to expand its customer base of freemium anti-virus software further into Asia.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/53486 |
| _version_ | 1826118712076271616 |
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| author | Alfonsus Bayu Asmara Lim, Fong Keong Norhayati Haron Shue, Pei Soon |
| author2 | Koh Siew Kuan |
| author_facet | Koh Siew Kuan Alfonsus Bayu Asmara Lim, Fong Keong Norhayati Haron Shue, Pei Soon |
| author_sort | Alfonsus Bayu Asmara |
| collection | NTU |
| description | This Business Study Mission (BSM) report aims to provide value-add recommendations to avast!, a Czech company, that intends to expand its customer base of freemium anti-virus software further into Asia. |
| first_indexed | 2024-10-01T04:47:56Z |
| format | Thesis |
| id | ntu-10356/53486 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:47:56Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/534862024-01-12T10:17:18Z Avast! Southeast Asia market entry plan : expanding the customer base in Asia Alfonsus Bayu Asmara Lim, Fong Keong Norhayati Haron Shue, Pei Soon Koh Siew Kuan Nanyang Business School DRNTU::Business This Business Study Mission (BSM) report aims to provide value-add recommendations to avast!, a Czech company, that intends to expand its customer base of freemium anti-virus software further into Asia. Master of Business Administration 2013-06-04T04:24:43Z 2013-06-04T04:24:43Z 2012 2012 Thesis http://hdl.handle.net/10356/53486 en 175 p. application/pdf application/pdf |
| spellingShingle | DRNTU::Business Alfonsus Bayu Asmara Lim, Fong Keong Norhayati Haron Shue, Pei Soon Avast! Southeast Asia market entry plan : expanding the customer base in Asia |
| title | Avast! Southeast Asia market entry plan : expanding the customer base in Asia |
| title_full | Avast! Southeast Asia market entry plan : expanding the customer base in Asia |
| title_fullStr | Avast! Southeast Asia market entry plan : expanding the customer base in Asia |
| title_full_unstemmed | Avast! Southeast Asia market entry plan : expanding the customer base in Asia |
| title_short | Avast! Southeast Asia market entry plan : expanding the customer base in Asia |
| title_sort | avast southeast asia market entry plan expanding the customer base in asia |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/53486 |
| work_keys_str_mv | AT alfonsusbayuasmara avastsoutheastasiamarketentryplanexpandingthecustomerbaseinasia AT limfongkeong avastsoutheastasiamarketentryplanexpandingthecustomerbaseinasia AT norhayatiharon avastsoutheastasiamarketentryplanexpandingthecustomerbaseinasia AT shuepeisoon avastsoutheastasiamarketentryplanexpandingthecustomerbaseinasia |