Avast! Southeast Asia market entry plan : expanding the customer base in Asia
This Business Study Mission (BSM) report aims to provide value-add recommendations to avast!, a Czech company, that intends to expand its customer base of freemium anti-virus software further into Asia.
Main Authors: | Alfonsus Bayu Asmara, Lim, Fong Keong, Norhayati Haron, Shue, Pei Soon |
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Other Authors: | Koh Siew Kuan |
Format: | Thesis |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/53486 |
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