Overcoming cultural barriers to capture a market
China has gone through an amazing growth spurt over the past 30 years, and with a population of 1.3 billion people, it represents a vast potential market for businesses the world over. Yet, to foreigners, China is Beijing, Shanghai, Guangzhou, Shenzhen, and Hong Kong. In the past, China’s growth has...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/53496 |
| _version_ | 1824455947367481344 |
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| author | Dominic Michael Stoeckler Kishan Golyan Miao, Xin Samir Mowla |
| author2 | Wu Yuan |
| author_facet | Wu Yuan Dominic Michael Stoeckler Kishan Golyan Miao, Xin Samir Mowla |
| author_sort | Dominic Michael Stoeckler |
| collection | NTU |
| description | China has gone through an amazing growth spurt over the past 30 years, and with a population of 1.3 billion people, it represents a vast potential market for businesses the world over. Yet, to foreigners, China is Beijing, Shanghai, Guangzhou, Shenzhen, and Hong Kong. In the past, China’s growth has been focused in the coastal cities. Yet, today, this focus is moving inland towards the central plains. As this new wave of growth occurs, and cities and provinces within the central plains look to attract foreign investment to their areas, one tool in some cities’ arsenals is a convention and exhibition center. Such an asset can be used to entice industries to put one foot in the door, by hosting conventions and exhibitions within the city and using the opportunity to show off the value such a city or province can bring to a particular company or industry. |
| first_indexed | 2025-02-19T03:46:18Z |
| format | Thesis |
| id | ntu-10356/53496 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:46:18Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | ntu-10356/534962024-01-12T10:32:26Z Overcoming cultural barriers to capture a market Dominic Michael Stoeckler Kishan Golyan Miao, Xin Samir Mowla Wu Yuan Nanyang Business School DRNTU::Business China has gone through an amazing growth spurt over the past 30 years, and with a population of 1.3 billion people, it represents a vast potential market for businesses the world over. Yet, to foreigners, China is Beijing, Shanghai, Guangzhou, Shenzhen, and Hong Kong. In the past, China’s growth has been focused in the coastal cities. Yet, today, this focus is moving inland towards the central plains. As this new wave of growth occurs, and cities and provinces within the central plains look to attract foreign investment to their areas, one tool in some cities’ arsenals is a convention and exhibition center. Such an asset can be used to entice industries to put one foot in the door, by hosting conventions and exhibitions within the city and using the opportunity to show off the value such a city or province can bring to a particular company or industry. Master of Business Administration 2013-06-04T06:18:07Z 2013-06-04T06:18:07Z 2012 2012 Thesis http://hdl.handle.net/10356/53496 en 71 p. application/pdf |
| spellingShingle | DRNTU::Business Dominic Michael Stoeckler Kishan Golyan Miao, Xin Samir Mowla Overcoming cultural barriers to capture a market |
| title | Overcoming cultural barriers to capture a market |
| title_full | Overcoming cultural barriers to capture a market |
| title_fullStr | Overcoming cultural barriers to capture a market |
| title_full_unstemmed | Overcoming cultural barriers to capture a market |
| title_short | Overcoming cultural barriers to capture a market |
| title_sort | overcoming cultural barriers to capture a market |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/53496 |
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