Competitive advantage with mass customisation
Mass Customisation is used to describe the strategy of a firm to deliver customised products to consumers at the price of mass-produced items (Chase, 1995) and is an important strategic step for companies to differentiate their products in the intense market competition.
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/5460 |
| _version_ | 1826129333082652672 |
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| author | Yap, Siew Eng. |
| author2 | Kam, Booi Chung |
| author_facet | Kam, Booi Chung Yap, Siew Eng. |
| author_sort | Yap, Siew Eng. |
| collection | NTU |
| description | Mass Customisation is used to describe the strategy of a firm to deliver customised products to consumers at the price of mass-produced items (Chase, 1995) and is an important strategic step for companies to differentiate their products in the intense market competition. |
| first_indexed | 2024-10-01T07:38:51Z |
| format | Thesis |
| id | ntu-10356/5460 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:38:51Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/54602023-03-11T17:23:02Z Competitive advantage with mass customisation Yap, Siew Eng. Kam, Booi Chung School of Mechanical and Production Engineering DRNTU::Engineering::Industrial engineering::Supply chain Mass Customisation is used to describe the strategy of a firm to deliver customised products to consumers at the price of mass-produced items (Chase, 1995) and is an important strategic step for companies to differentiate their products in the intense market competition. Master of Science (Logistics) 2008-09-17T10:51:09Z 2008-09-17T10:51:09Z 2004 2004 Thesis http://hdl.handle.net/10356/5460 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Engineering::Industrial engineering::Supply chain Yap, Siew Eng. Competitive advantage with mass customisation |
| title | Competitive advantage with mass customisation |
| title_full | Competitive advantage with mass customisation |
| title_fullStr | Competitive advantage with mass customisation |
| title_full_unstemmed | Competitive advantage with mass customisation |
| title_short | Competitive advantage with mass customisation |
| title_sort | competitive advantage with mass customisation |
| topic | DRNTU::Engineering::Industrial engineering::Supply chain |
| url | http://hdl.handle.net/10356/5460 |
| work_keys_str_mv | AT yapsieweng competitiveadvantagewithmasscustomisation |