Towards a conceptual framework in image transformation : a case study of the Institute of Technical Education, Singapore.
A good image or reputation, both terms used interchangeably (Benoit & Pang, 2008), is an asset. Ho, Auyong, Dong, Lau and Pang (2011, p. 278) referred to it as an "extremely valuable intangible organization resource" (p. 278). It increases public goodwill and confidence in sta...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://hdl.handle.net/10356/54756 |